Marketing & Promotion

How will Your Healthy Living persuade consumers to visit?

Your Healthy Living Show, Edinburgh has appointed a local PR company, Profile Plus, to market the Show to consumers with a campaign starting in February.

We recognise that this event must be promoted to consumers as early as possible and so we will be putting into place a massive campaign to reach consumers throughout Edinburgh and Lothian. Details of the campaign can be viewed here and will include radio, press, magazines, social media, “what’s on” guides, websites, contra deals with appropriate Edinburgh businesses and news releases.

To provide our Profile Plus with early ammunition, we have already put into place many key features like live cooking demos, a farmers market and food court, top speakers and therapy pavilions so that these benefits can be marketed to Edinburgh consumers early.

The largest Health Food retailer in Scotland and other Edinburgh based retailers are already committed to taking part and will be actively promoting the event through their websites as well as via leaflets and posters in store.

In addition Your Healthy Living Magazine will promote the event and entice readers to visit. Your Healthy Living Magazine is bi-monthly with a circulation of 100,000 thanks to our partnership with Tree of Life. This means that every issue of the magazine will be distributed throughout the UK via Tree of Life’s national network of independent shops.

We will also flood Edinburgh outlets with an additional 15, 000 free copies of the magazine and 75,000 leaflets in the lead up to the event, including cafes, hotels, community centres, surgeries, spas and gyms.

To encourage attendance on the day, advance tickets will be promoted and offered either FREE or ‘two for one’ while in the final two weeks we will conduct a series of promotions in the local media.

Your Healthy Living Show is fresh and innovative in every way.

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